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Why You Keep Making the Same Mistakes

We all like to believe we are logical, reasonable people. We make decisions based on facts, carefully weigh our options, and adjust our behaviors when things don't work out. Or at least, that's what we tell ourselves. But if that were true, why do so many of us struggle to break bad habits, correct our thinking, or genuinely change our behavior? The answer lies in the way we process information. Most people aren't chasing accuracy—they're...

Strategic Goal Execution

Success is not accidental—it is the result of careful planning, adaptability, and execution. Whether leading an organization, a team, or a personal endeavor, achieving goals requires more than just ambition. It demands strategy. The Playbook Method provides a structured yet dynamic approach to setting and achieving strategic goals inspired by one of the most calculated and strategic sports—football. Leaders who embrace this method will find...

Employees Must Pay for Mistakes

Employees must pay for their mistakes!! Now, that might sound bad or even harsh, but it's actually really good - if your frame is correct. Understand that all education comes with a cost. Mistakes are no different. Indeed, mistakes are inevitable in any organization. The key is ensuring that they serve a purpose. If mistakes are ignored or merely punished, they become liabilities. However, if they are treated as learning opportunities, they...

From Management to Leadership

Moving an organization from a management-centric structure to a leadership-driven one requires more than procedural adjustments; it demands a fundamental shift in mindset, culture, operational approach, and talent development. Of course, this transformation is not a simple or immediate process, but it is essential for organizations seeking long-term adaptability, innovation, and sustained success. Let's talk about some of the critical steps to...

Leadership Trends for 2025

ATD (Association for Talent Development) recently outlined three emerging leadership development trends for 2025: personalization, measurable impact, and the cultivation of emotional intelligence for hybrid leadership environments. These are meaningful observations, and I couldn't agree more. Of course, it seems the leadership development field is catching up with ideas that GrassFire operationalized from the beginning. The GrassFire approach...

The 3B Behavior Modification Model

Author: Robertson, David | ORCID iDOriginal Theory | Open SourceRevised: 2025 FebruaryOriginally Published Online: 2019 December - All Rights ReservedAPA Citation: Robertson, D. M. (2025, Feb 18). The 3B Behavior Modification Model: A Framework for Understanding and Reshaping Bias-Driven Behavior. GrassFire Industries, LLC. Copyright © 2019 – Present. Dr. David M. Robertson, MSL, VL2. All rights are reserved, including those for text and...

The Multifaceted Nature of Leadership Communication

Communication, as a core competency in leadership, extends far beyond simply speaking or writing effectively. For leaders, communication encompasses a wide spectrum of skills and processes that influence not only how they interact with others but also how they engage with themselves and interpret their environment. Understanding these dimensions is essential for leaders who aim to inspire, align, and mobilize individuals or teams toward a...

Too Much Positivity and Lack of Vision-Focus

No doubt, the world is changing rapidly, and it seems that organizational priorities are shifting. As a result, CEOs and leaders often use this as an excuse when facing the challenge of keeping their teams motivated while maintaining organizational growth. Of course, time is always a factor, and leaders often have to juggle priorities. This typically results in taking shortcuts. However, while these leaders have the best intentions, they...

Shaping Strategic Thinking

Unfortunately, most people navigate their decisions and daily lives guided by 'perception'—essentially, feelings-based responses to situations. These decisions are driven by emotions, reactions, and impressions rather than objective facts, often leading to poor or underwhelming outcomes. While perception may seem intuitive, and even promoted in many coaching scenarios, the truth is that it often leads to distorted thinking because emotions...

Understanding the Truth of Learned Helplessness

Learned helplessness is a terrible condition where individuals believe they have no control over their circumstances, leading them to stop trying to change or improve their situation. This mindset often develops after repeated exposure to adverse events or environments where efforts to change the outcome consistently fail. Over time, the individual learns to believe that no matter what they do, they cannot influence the outcome, leading to a...
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