GrassFire Industries LLC provides leadership development, executive coaching, organizational development, personal development, and health education services. Led by Dr. David M. Robertson, GrassFire delivers customized, science based programs for professionals and organizations in the Wichita, Kansas metro area and beyond. Our work integrates mechanistic behavioral science, strategic reasoning, and proven development methods to help clients achieve measurable and sustainable growth.
Our Purpose
To provide exceptional, innovative, and results driven development solutions for professionals and organizations committed to meaningful progress.
Vision Statement
To be a trusted, top tier provider of scientific, outcome based development.
Mission Statement
To deliver intellectual and professional growth through proprietary, science grounded, vision focused development programs.
Unique Positions
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GrassFire is distinguished by several defining features:
• GrassFire delivers exclusive development solutions built on proprietary, science based methodologies, including Reasoned Leadership and the 3B Behavior Modification Model.
• All training is customized to the individual student or organization, ensuring relevance, precision, and direct applicability.
• Programs integrate evidence supported theories and principles tailored to each client’s situation, goals, and constraints.
• GrassFire utilizes a structured behavior modification system unavailable in any other development program, offering a direct path to measurable change.
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Services
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- Leadership Development
- Organizational Development
- Personal Development
- Health Education
Value Proposition
GrassFire Industries LLC provides professional development designed for growth oriented individuals and organizations seeking measurable outcomes. Our proprietary training approach combines comprehensive assessment, cognitive and behavioral evaluation, and targeted skill development to produce durable results. The program is structured around clear, science backed conversations and practical tools with no hidden costs or required prerequisites. Your only requirement is the desire to develop. GrassFire delivers depth, accuracy, and a proven methodology for meaningful improvement.
The GrassFire Logo
Both staff and students take the logo VERY seriously. It means something special. It represents a journey, an accomplishment, and personal growth.
- There are two sides to the logo (left/right). This has two meanings. First, it represents the teacher/student relationship – which is VERY important to us. However, it also represents the old and new students, as they are usually two very different people after going through our programs.
- The Grass portion represents something established – something that took time to foster and grow. Before you start a program with GrassFire, the grass represents the OLD you. When we set Fire to the old you and burn down the old ways, newer and healthier Grass grows in its place. So when you graduate, the Grass represents the new you as well. During all of our programs, we learn that this is a never-ending cycle (if we are doing it right).
- That’s where the Fire comes in. Our instructors are arsonists that ignite the Fire within. This Fire represents the challenge, opportunity, overcoming fear, and the necessary element to make room for the new. It is swift and sometimes jarring, and the Fire takes everything with it. Our program is about a fundamental change in the way we see our world. Everything has an opportunity to change and grow stronger when old ways of thinking are burned down. In its place… new HEALTHY growth.
- The three leaves and three flames represent a crucial part of the program built around the principle of three (such as communication, decision-making, influence, etc.).
These unique programs works! The testimonials demonstrate a program that results in a stronger leader who can think outside of the box and effectively communicate visionary decisions with others. Are you ready?

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Important Notice: GrassFire Industries LLC is a leadership development firm based in Wichita, Kansas. We are not affiliated with Grassfire LLC, a petition and canvassing organization. If you are seeking the latter, please verify their official contact details.
